E-Commerce Strategy – 5 Ways To Success

The Internet, a place of infinite possibilities? 

The Internet allows any company to put its products online and sell them all over the world. With the help of an e-commerce platform, you can instantly build an online image. For example, with Shopify, creating an e-commerce store is a kid’s game; you don’t need any programming skills, and the price is affordable. 

But of course, coins always have two sides. In this case, anyone can do the other side. This means there is a lot of competition. 

Competing for customer service is not easy, and marketing your products is more important than ever. 

Fortunately, online stores have a variety of e-commerce strategies that can be used to attract customers and increase their likelihood of making the right click. 

Does your online store need packaging? Looking at our series, of course, each of these strategies has advantages and disadvantages. So logically, no strategy can bring 100% success. 

We have compiled 5 strategies for you, which have been tested and successfully used by many e-commerce companies. 

Of course, these are not magic formulas that immediately apply to everyone. It’s all about creating and testing here which e-commerce strategy might suit your product or business. 

E-commerce Strategy 1: Content Marketing

Many people think that content marketing is about selling your product, brand, or business. But this is not the case; it is about your customers. 

The most important aspect of content marketing is creating content that can be of interest to potential customers. It should be something your customers care about. It is sufficient if the content is only indirectly related to your product or brand. 

As long as you produce high-quality content that truly adds value to your users, you will be considered trustworthy. 

In this way, you can slowly build relationships with your users, and these relationships can pay off in future sales. 

Not only video content

Nowadays, many people think that only video content counts because social media such as Tik-Tok or Instagram are rich in content. But this is not the case. You need to promote a diverse strategy and rely on SEO copies, blog posts, beautiful photos, infographics, and other formats. 

In terms of content, what matters is what your target group might be interested in. Try to really add value to your content and be honest. Today, no one will accept exaggerated and unrealistic promises.

Ecommerce Strategy 2: Email Marketing 

Email Marketing? Who is still reading the email today? At first glance, email seems to come from another century. 

But the truth is that many people read emails. According to Statista.com, by 2022, 4.3 billion people will use email as a means of communication. The larger the email list, the easier it is for you to send products directly to potential customers. 

So, when you have collected a certain number of email addresses, what is the best thing to do first? 

The best thing to do is to start sending the newsletter. A small preview with the content of your product and the discount code. 

By voluntarily leaving your email address with you, you can be more direct. This is just honesty because, after all, you want to sell your products. 

But of course, it is never good to be too aggressive. 

Just make sure your newsletter is well written and adds value to your customers. If so, email marketing is a very good e-commerce strategy for selling products online. 

We provide the best independent packaging for your products! 

E-Commerce Strategy 3: Website Optimization

The idea behind website optimization is that when customers visit your website, they will also do something there. This means buying products, getting information or signing up for their newsletter. A well-structured website can increase your sales. 

So how do you build your website? 

First, it’s about collecting data. You don’t want to leave any opportunities here. 

Collect data on the following points:

• Where do users spend the most time on your website?
• Which side do you end up on first?
• At what point do users jump off you?
• Where do most users click?
• Who are their users?

This information will help you make the right decision when building a website. 

Some good tools can collect these data well, such as Moz Pro. 

Google Analytics is certainly the first go-to tool, almost a must-have tool for e-commerce companies. 

But, in general, the more information you get from different sources, the better.

E-Commerce Strategy 4: Social Media Advertising

The click-through rate of Facebook e-commerce ads has risen from 1% to 3% in recent years. This means that this type of advertising is becoming more and more effective. 

So far, Facebook is not the only platform where ads can be placed. There are also Instagram, Twitter, Pinterest, Tik-Tok, and even Tinder. 

Of course, each platform has advantages and disadvantages and has its target group. Here, you must first understand yourself in detail before you can advertise on any platform. 

If you put a really good advertisement, it can not only attract customers but also get likes, comments and new fans. Your community grows accordingly. 

Also, please make sure you don’t do too much advertising. Otherwise, you may not be able to complete it on time because you suddenly have too many new customers. 

If you find a good balance here, then social media advertising is a good thing; at most, it can only attract new customers regularly. 

E-commerce Strategy 5: Influencer Marketing 

Nowadays, the term influencer is quite controversial. Because virtually everyone who has an Instagram account and bought some followers calls themselves an influencer. They are no longer just celebrities. 

But this is not the point. The point is that 30% of customers say they prefer to buy products from non-celebrity influencers. 

On the one hand, this is a good opportunity, but on the other hand, you must also be careful because there are many influencers out there. 

You need to find a suitable one, there is a real community around it, and its content is also suitable for your product. 

Because if influential people suddenly publish completely different styles of content to promote products, then this is not appropriate for the real community. 

Do some good research and find the right influencer for you, and then influencer marketing will pay off. 

Thanks for reading the article.

Read our blog on Optimal Packaging – How a good folding carton enriches your product